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Our Team
Our Team
BillieAnn Radcliffe, Founder & CEO
BillieAnn Radcliffe, Founder & CEO
BillieAnn started her career in aquatics in her hometown of Virginia Beach where her love of the water began. She spent 10 years in the commercial aquatics industry in Virginia and North Carolina gaining critical experience along the way. BillieAnn has taught swim lessons, lead lifeguard trainings, and given safety consultations to homeowners on ways to keep their family safe around the pool. She is passionate about reducing the risk of drowning, especially in our own backyards.
BillieAnn founded CSA after seeing first hand the frustration homeowners experience with their swimming pools. Her mission is to help families find easy, common sense, simple solutions to make their backyard an oasis, not a chore.Â
Cory Baldwin, COO
Cory Baldwin, COO
Cory's career in aquatics started with lifeguarding for his local naval base pool in Southern Maryland. Cory has been working in the aquatics industry for over 15 years and has had a backyard pool since he was 2 years old. He is a wealth of knowledge and has held positions ranging from lifeguard to CEO of one of the largest pool companies on the east coast. Cory is a member of PHTA and holds certifications that include National Pool Operator Instructor and American Red Cross Lifeguard Instructor Trainer. Cory is passionate about aquatics and all of the challenges that come with maintaining, managing, and building beautiful swimming pools.
Cory believes that the success of Common Sense Aquatics starts with open lines of communication. Cory prides himself on being available to our customers day or night to provide expert advice and quick solutions to any problem.
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